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Items for "sign"
Mythic algebra uses: Metaphor, logic, and the semiotic sign
Mythic algebra was developed in a trio of papers in the
Keywords: algebra, irony, logic, metaphor, myth, sign
02/2006 | Semiotica, Walter de GruyterNarcissus in language: A semiotic contrast of natural and computer language through self-reference
Natural language as an example of a structural system is compared to programming language as a constructive system through analysis of how differently humans and computers process self-reference...
Keywords: self-reference, sign, Saussurian structuralism, constructivism
01/2008 | Semiotica, Walter de GruyterSign and the lambda-term
We examine lambda calculus as a sign system and show that it explains important properties of language...
Keywords: sign, lambda-term, lambda calculus, self-reference, undecidability of equivalence
01/2008 | Semiotica, Walter de GruyterMemes versus signs: On the use of meaning concepts about nature and culture
In recent years, the so-called ‘meme’ concept, originally introduced by Richard Dawkins and modelled analogously after the phenomenon of gene, has aroused much discussion...
Keywords: meme, sign, memetics, semiotics, Model, culture
01/2008 | Semiotica, Walter de GruyterThe interpretation of verbo-pictorial images in billboards and store banners in Jordanian society: An experimental study
The production of meaning from visual messages has been largely uninvestigated in the Arab world, particularly in such visually intensive areas as advertising, even though the question is of tremendous importance to designers of advertising messages...
Keywords: billboards, store banners, sign, metaphoric representation, code mixing, defamiliarization
01/2008 | Semiotica, Walter de GruyterAnxieties of modernity: A semiotic analysis of globalization images in China
The images of globalization one encounters in China today signify the anguished anxiety of the Chinese for modernity...
Keywords: sign, image, globalization, modernity, consumerism, capital
01/2008 | Semiotica, Walter de GruyterI Ching and the origin of the Chinese semiotic tradition
This article explores the semiotic thought of
Keywords: sign, xiang, typology, hermeneutics, epistemology, semiosis
01/2008 | Semiotica, Walter de GruyterInformation, semiotics, and symbolic systems
Three basic semiotic modes are presented that show an increasing number of referential relations: passive semiosis (monadic semiotic mode), active production of a sign referring to a state of the utterer (dyadic semiotic mode), and active reference to an external event or object for a partner (triadic semiotic mode)...
Keywords: sign, symbol, icon, indexical relation, referent, representation
08/2007 | Semiotica, Walter de Gruyter