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quantitative content analysis
Items for "quantitative content analysis"
The theory of newsworthiness applied to Mexico's press. How the news factors influence foreign news coverage in a transitional country
Empirical studies which examine the theory of newsworthiness and the predictability of news coverage in transnational or developing countries still remain on the agenda of journalism research...
Keywords: theory of newsworthiness, news factors, news values, news selection, quantitative content analysis, Mexican press
04/2006 | Communications, Walter de GruyterCultural values in commercials: Reaching and representing the multicultural market?
Advertisers in the Netherlands and Flanders are discovering marketing opportunities to market to specific target groups such as children and adolescents, and their growing numbers in the ethnic minority population...
Keywords: individualism/collectivism, commercials, representation, ethnic minorities, quantitative content analysis
06/2007 | Communications, Walter de Gruyter