You are here: Home :: Keyword index :: ima bis sem :: passivization - persuasion persuasion

Items for "persuasion"

Beyond accessibility? Toward an on-line and memory-based model of framing effects

This theoretical article investigates the effects of media frames on individuals' judgments...

Keywords: framing, on-line judgments, memory-based judgments, accessibility, persuasion, media effects

03/2007 | Communications, Walter de Gruyter

Lawyers' use of humor as persuasion

Legal humor is a topic of perennial appeal, and has long been a prolific source of books, articles, and scholarly commentaries which are avidly consumed by popular and professional audiences alike...

Keywords: humor, legal discourse, persuasion

05/2007 | Humor - International Journal of Humor Research, Walter de Gruyter

Ethos, pathos, et persuasion : le corps dans l'argumentation. Le cas du témoignage

Résumé

Le corps persuade tout autant que le verbe. Il persuade même à l'intérieur de l'exercice de la parole.

En s'appuyant sur une théorie sémiotique du corps (cf...

Keywords: ethos, corps, tmoignage, empreinte, persuasion

02/2007 | Semiotica, Walter de Gruyter

Political scientists on the functions of personal pronouns in their writing: An interview-based study of ‘I’ and ‘we’

In contrast to the numerous corpus-based studies of pronouns in academic writing, this paper uses qualitative interviews in an attempt to account for academic writers' motivations for using the pronouns ‘I’ and ‘we’ and to describe the textual effects that each case of ‘I’ and ‘we’ helps to create...

Keywords: Academic writing, personal pronouns, political science, discourse analysis, interview-based research, persuasion

01/2007 | Text - Interdisciplinary Journal for the Study of Discourse, Walter de Gruyter

Expectations and perceived humor

Without an objective metric for identifying how funny humorous material “really” is, a person may rely on external information in evaluating the humor of a particular humorous joke...

Keywords: Believability, Group size, humor appreciation, joke ratings, persuasion

01/2008 | Humor - International Journal of Humor Research, Walter de Gruyter