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Items for "gender roles"

Gender-role Stereotyping in Adult and Children's Television Advertisements: A Two-Study Comparison Between Great Britain and Poland

The aim of these two studies was to test to what extent television advertisements reflect gender-role differentiation in two countries: Poland and Britain...

Keywords: gender roles, stereotyping, Great Britain, Poland

01/2005 | Communications, Walter de Gruyter
The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics

To examine the psychological origins of sex-typed news preferences, an online newsmagazine was presented to 246 German participants in a quasi-experimental design...

Keywords: gender differences, news use, selective exposure, information seeking, self-esteem, gender roles

09/2006 | Communications, Walter de Gruyter