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Items for "gender differences"

The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics

To examine the psychological origins of sex-typed news preferences, an online newsmagazine was presented to 246 German participants in a quasi-experimental design...

Keywords: gender differences, news use, selective exposure, information seeking, self-esteem, gender roles

09/2006 | Communications, Walter de Gruyter
Appeals in television advertising: A content analysis of commercials aimed at children and teenagers

A content analysis of 601 commercials was conducted in order to identify the appeals that characterize commercials aimed at children and teenagers...

Keywords: advertising, children, teenagers, content analysis, gender differences, gender-role stereotypes

10/2002 | Communications, Walter de Gruyter