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Items for "eye-tracking"

The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media

This article argues that a theory of media selectivity needs a theory of attention, because attention to a media stimulus is the starting point of each process of reception...

Keywords: reception, selection, attention, eye-tracking, newspaper, online newspaper

09/2006 | Communications, Walter de Gruyter
Looking back: Joke comprehension and the space structuring model

We describe the space structuring model, a model of language comprehension inspired by ideas in cognitive linguistics, focusing on its capacity to explain the sorts of inferences needed to understand one-line jokes...

Keywords: Cognitive semantics, eye-tracking, frame-shifting, joke comprehension

08/2006 | Humor - International Journal of Humor Research, Walter de Gruyter