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event history analysis
Items for "event history analysis"
The situational and time-varying context of routines in television viewing: An event history analysis
Building on an action theoretical perspective, it is assumed that most television viewing is a routine response to frequently occurring situations, which together make up everyday life...
Keywords: television viewing, everyday life, event history analysis, action theoretical perspective
06/2005 | Communications, Walter de GruyterTranscending Uses and Gratifications: Media use as social action and the use of event history analysis
It is argued that since its institutionalization in the 1970s, Uses and Gratifications research has been heavily influenced by applied economic theories about Expectancy Value and Subjective Expected Utility...
Keywords: uses and gratifications, action theory, media use, social action, event history analysis
06/2006 | Communications, Walter de Gruyter