You are here: Home :: Area CULI :: Linguistics and literature :: Communication science

gnes Kapitny, Gbor Kapitny

Symbols and communication of values in the accession to the EU (Hungary)

Keywords: Symbols, semiology of politics, electorial campaign, European Union, Hungary

The authors have analyzed the symbolic messages the European Union (EU) image reflected in the accession to the EU. They have analyzed the image of the EU in the Hungarian media and in the imagination of some opinion leaders. They have analyzed how front pages of newspapers dealt with this theme and the semiotic system of accession shows (Hungary became a member of the EU on May 1, 2004).

In the second part of their paper, they have analyzed the campaign (the first EU election was in June 2004 in Hungary.) They collected and analyzed the slogans, the posters, the mailbox campaign, and the TV spots of the Hungarian parliamentary parties.

Semiotica, Walter de Gruyter

Print ISSN: 0037-1998
Volume: 2006, 04/2006
Pages: 111 - 141

Show full article (external site)

Show all available items of this journal

 

Area CULI