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Horst Ruthrof

The semiotics of intercultural exchange: Ostensive definition and digital reason

The paper distinguishes two forms of intercultural exchange, negotiation between cultures at a personal level and global exchange. In the first case, Ostensive Definition appears to be crucial. The paper attempts an intersemiotic rehabilitation of OD in response to Wittgenstein and Quine. In global intercultural exchange the ‘universal grammar’ of digital reason appears to be the crucial component to be analysed. Both forms of negotiation, the paper argues, rely on Vorstellung as an essential ingredient. Yet Vorstellung is missing from the traditional theorisation of both OD and the digital bitstream. The paper concludes with a ubiquity thesis of Vorstellung.

Semiotica, Walter de Gruyter

Print ISSN: 0037-1998
Volume: 2005, 10/2005
Pages: 387 - 410

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