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Jay L. Lemke

Multimedia Genres and Traversals

Genres are not what they used to be. They are both more and less. More in the sense that today many genres of interest are increasingly multimodal, making their meanings through the codeployment of resources from both language and other semiotic systems. Less in the sense that as people cross institutional and genre boundaries on shorter and shorter timescales (surfing across television channels from genre to genre, across websites from institution to institution, and living their lives between as well as within multiple jobs, tasks, and institutions), we increasingly not only hybridize formerly insulated genres, but we now also make meaning along our traversals across traditional genres. Genres are becoming units, raw material, for flexible trans-generic constructions: resources for meaning in a new, externally-oriented sense. Looking at genre from these contemporary viewpoints provides insights into the phenomenon of genre from new functional perspectives.

Folia Linguistica, Walter de Gruyter

Print ISSN: 0165-4004
Volume: 39, 06/2005
Pages: 45 - 56

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