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André Hellmann

Web2.0-business Models – Logic Consequence or Categoric Antagony

Keywords: Web2.0, business models, Internet, Trends

Making money with the internet is one of the key challenges since its invention. With the first wave connecting households was a major source for revenues; quickly followed by models in the areas commerce, advertising and communication. But after the new economy failed reaching and exceeding hopes and expectations the excitement rapidly disappeared and the motivation to invest in the internet was minimal. Today the game and the philosophy have changed and the internet is about to be conquered again. The chances and the role of the so called “Web2.0” in this new dynamic will be analyzed in the following article.

i-com, Oldenbourg Wissenschaftsverlag

Print ISSN: 1618-162X
Volume: 06, 01/2007
Pages: 033 - 037

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