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Frank Ollermann, Stefan Reinecke, Kai-Christoph Hamborg

Visual Orientation Behavior on Web Pages

In an eye-tracking study with a sample of N = 70 internet users the perceptional processes of watching internet pages during the orientation phase were examined. The results show that, depending on the type of web page being watched, different page elements are used for orientation. The findings indicate that the results of eye-tracking studies dealing with only one type of web site can not be generalized.

i-com, Oldenbourg Wissenschaftsverlag

Print ISSN: 1618-162X
Volume: 04, 01/2005
Pages: 020 - 025

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