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Johannes Ewers
Multimedia Marketing for Travel Agencies and Providers of Tourism
Strong competition, decreasing profit margins, and demanding customers, force travel agencies and providers of tourism products to explore and to introduce new marketing methods. Product providers seek to sell directly to their final customers. Large tour operators put higher pressure on providers in order to extend their control of products and prices. Travel agencies try to enhance their services by improving consultation, by offering new products, and by selling product packages. Marketing and sales in tourism demand a new type of quality, flexibility and speed that can only be delivered through the introduction of innovative information and communication technologies and electronic commerce solutions. Successful solutions have to be adapted to the requirements of different players in the market. By using the example of co-operation between small providers and travel agencies, this paper shows what kind of commercial and technological constraints have to be overcome to establish new forms of sales and marketing. The paper introduces trial projects leading the way to the creation of commercial systems. The projects aid in improving user acceptance and in convincing investors.
it – Information Technology (vormals it+ti), Oldenbourg Wissenschaftsverlag
Print ISSN: 1611-2776
Volume: 40, 02/1998
Pages: 30