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Oliver Günther, Michael Klafft

Internet Technologies for Modern Value Networks – Exemplary Applications at the Point of Sale

Keywords: web services, mobile services, allergy advisors, technology acceptance, social and behavioural sciences

In recent years, technologies like XML, web services, service-oriented architectures and semantic webs have induced radical changes in our economies, affecting a wide range of industries, such as manufacturing, software engineering and the service sector. These new technologies enable the provision of numerous value-added services to the consumer. Based upon recent research conducted at the Berlin Center for Internet Economics, this paper is going to discuss potential benefits and risks of such services with a particular focus on point-of-sale customer care in the retail sector.

it – Information Technology (vormals it+ti), Oldenbourg Wissenschaftsverlag

Print ISSN: 1611-2776
Volume: 48, 04/2006
Pages: 193 - 199

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