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Heinz Lothar Grob, Jan vom Brocke

Hybrid Design – A Pattern for the Economic Use of the Internet

Keywords: social software, portlets, internet economy, hybrid design, knowledge networks

Most companies today are challenged by integrating the internet in their business processes. Thus, “Internet Economy” as a discipline has to be considered an economy of the integration of internet-based and non-internet-based phenomena. In practice, this requires a deeper understanding of the coexistence of “new” and “old” rules in economy. A theoretical basis can be drawn from studies in the field of “hybridity”. In this paper, hybridity will be formalized as a pattern. To give an example, the pattern will then be applied for the design of an internet-based communication system for social networking.

it – Information Technology (vormals it+ti), Oldenbourg Wissenschaftsverlag

Print ISSN: 1611-2776
Volume: 48, 04/2006
Pages: 233 - 241

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