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Lutz Heuser
Electronic Commerce: The Business to End User Relation
Internet Commerce- as electronic commerce is often called- will play a central role in tomorrow´s business relationships both business-to-business and business-to-enduser. Today´s business models and processes will be affected by this. The forecasted outstanding growth potential of electronic commerce over the Internet leads all companies to seriously negotiate their business opportunities. Nevertheless, it is worth thinking about the fact that still the vast majority of citizens even in developed countries like the European Union don´t have access to the Internet and thus are not approached, yet. To address this customer base is an issue that both telco´s and service providers are tackling today. Organisational short-comings need to be overcome like simple access, easy to use terminals, and electronic payment. Service and product providers themselves also have problems to solve such as how to get in touch with the customer, convince him to purchase the products which should be presented in a way that supports the business decision. Integration with back office software as well as business and finance systems is in principle solved already. This article presents a new business model that addresses the business-to-enduser relationship especially for those endusers that are not connected to the Internet. This business model is developed and deployed in an international pilot project. In Germany a consortium has been formed called Mikado-ARGE that operates the pilot starting out in the greater area of Karlsruhe.
it – Information Technology (vormals it+ti), Oldenbourg Wissenschaftsverlag
Print ISSN: 1611-2776
Volume: 40, 02/1998
Pages: 38